Car insurance feature in Omantel - Super app
Client:
Omantel
Timeframe:
2 months
Introduction
The project aimed to introduce a new car insurance feature within an existing app, targeting users in the GCC region. Requirements, outlined by the product owner, included designing a user flow that would allow assigning up to five drivers per insurance policy, incorporating voucher application capabilities, and providing the option to purchase insurance in installments. Additionally, we were tasked with integrating an estimated car value calculator into the process.
Research and Brainstorming Insights
Considering the regional variations, especially within the GCC countries in contrast to markets like Europe, the initial step entailed detailed research tailored to the GCC region’s market dynamics. Following the research phase, we organized a brainstorming workshop to digest our findings and strategize the design process. The biggest challenge identified was how to present pricing with and without vouchers, along with installment payment options, without overwhelming the user. Our goal was to keep the information clear and digestible.
Benchmarking
Benchmarking was necessary to familiarize ourselves with the best practices of companies already offering such insurance, thereby allowing us to design the optimal path, which we would first create using information architecture.
Arichitecture Information
The next step was to develop the information architecture, which helped us visually plan the user journey and ensure no requirement was overlooked. This stage was crucial for structuring the vast amount of information in a way that would be intuitive for the user.
Prototyping and User Feedback
After creating wireframes we presented our solution to a group of users. The primary question was whether the information was presented clearly and understandably. This feedback enabled us to undergo four iterations of refinement, leading to a solution that met our clarity and comprehensibility goals.
UI Development and Design System Integration
The transition to the UI phase was expedited by our pre-established local design system, allowing us to quickly apply colors and styles using previously designed components. This efficiency significantly shortened the project timeline.
Challenges and Learnings
The extensive list of requirements posed a significant challenge, demanding a deep dive into UX design principles to create the best possible user experience without sacrificing the stakeholders’ needs. This project taught me the intricacies of designing a complex process that not only conveys a substantial amount of information but also ensures that the purchasing experience remains pleasant and intuitive for the user.
Conclusion
This case study underscores the importance of thorough research, iterative design, and user feedback in developing a user-centered insurance purchasing experience. The project not only enhanced my skills in navigating complex requirements but also in ensuring a seamless and user-friendly design outcome, reinforcing the impact of thoughtful UX/UI design in meeting both business objectives and user needs.
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